When is leafleting effective?

Thanks to technological innovation today there are so many different types of effective advertising. Media of all sorts and colors just an orgy colorful commercials and messages that have excellent performance. It would seem, on the background of the diversity of this “antiquated” method as flyers, long must take a back seat. However, advertisers still have great pleasure and continue to use the distribution and dissemination of leaflets, especially in large cities. And there are a number of logical explanation.
Firstly, this kind of advertising requires a much lower material costs. Secondly, the promoters who are engaged in the distribution of leaflets in public places, can directly select target audience. For example, if you open a women’s clothing store large, then hand out flyers with a colorful message on the opening of your store should be, of course, full of ladies. Third, the distribution of leaflets can be done according to geographical landmarks – promoter with leaflets located in a public place near your store and distributes them to people going in the direction of the store. If a person has a little bit of time, and he is interested in your offer, he will certainly look into the shop advertised.

It is necessary to distinguish between the distribution of leaflets to passers-by and their distribution in the mailboxes, special counters in shopping malls, the layout for the windshield wipers of cars, etc. This method of advertising is considered to be less effective because it is difficult to identify the target audience. Most flyers simply thrown in the trash, but some still reach the goal and bring customers to the advertiser. It is believed that the leaflets have an efficiency of up to 10%; this figure may be somewhat larger, if you combine the distribution of leaflets and their layout, and does not put ads posting with your advertising. Also, statistics show that for an effective advertising campaign is necessary to use the party flyers is not less than 300 000 copies.

In addition to mass, the key to the successful distribution of leaflets is their appearance. And it is not necessary that the leaflet was the most vibrant and catchy – too harsh colors only irritate consumers. The basis of effective leaflet – it is an attractive, interesting design, it is best with a nice picture and a short, accessible to remember the advertising message. It is desirable that the man wanted a couple more times to consider the leaflet, it will help to create a positive image of the advertised object.